About Sweet Expectations


Sweet Expectations offers premiere, certified baby planning services for all aspects of preparing for Baby.
We provide pregnancy & newborn education, baby registry & shower organization, maternity concierge services, group classes, workshops, and more.
Our mission is to support, educate, and mentor expectant parents in order for them to be confident, relaxed, and joyful during pregnancy, birth, and beyond.

Owner Ali North is a Certified Baby Planner through the International Maternity Institute and mother of four young children. She graduated Summa Cum Laude from the University of Alabama and was Miss Mississippi 2003. She is a professional writer and speaker, and has freelanced as a spokesperson for Mattel since 2005.

Sweet Expectations Baby Planner